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Posts Tagged ‘Pfizer

Roche and Pfizer:the first pharma “official pages” on Google+

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According Dominic Tyer.

Pharmaceutical companies have started joining Google’s new social network with Roche and Pfizer the first to set up official Google+ presences.

Fake pages are already an issue on Google+ and Roche’s head of corporate internet and social media Sabine Kostevc explained that one of the reasons she set up Roche’s corporate page was to “reserve the space”.

For now both Roche and Pfizer are only tentatively using Google+, as befits a still emerging social network, but already official pharma pages are outnumbered by fake ones.

Tyer, Dominic. Roche and Pfizer launches pharma’s first official Google+ pages. Digital Intelligence blog, Posted on 6th of December 2011.


Written by hbasset

December 6, 2011 at 9:26 pm

Study case: wiki implementation at Pfizer

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Pfizer has been described as an early adopter of Enterprise 2.0 technologies for improving collaboration and new ideas. (…) 

The introduction of social media at Pfizer was a grassroots initiative beginning with the establishment of a blog by an individual employee. The blog was open to all employees.

(…) the deployment of wikis at Pfizer began in 2006 when a team leader in the Research Technology Centre (RTC) installed Mediawiki on a computer under his desk. His goal was to launch a scientific encyclopedia with articles being developed collaboratively by Pfizer’s internal research and development team.

The wiki (referred to as Pfizerpedia) proved very popular receiving 12,000 hits from 13,000 Pfizer employees worldwide in the first year.

(…)  Pfizerpedia has become an integral part of Pfizer’s I.T. landscape. The potential of Pfizerpedia is not limited to enhancing collaboration and information sharing among the global workforce. (…)

Pfizerpedia has made it easier to connect researchers and this can help spark innovation and speed pharmaceutical development process which in turn can maximize Pfizer’s return on R&D.

 Craig Standing and Sarah Kiniti. How can organizations use wikis for innovation? Technovation, article in press

Written by hbasset

March 29, 2011 at 4:37 pm

Posted in Science 2.0

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OneNote and SharePoint to improve collaboration at Pfizer

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Drug discovery teams at Pfizer are experiencing Microsoft One Note, synchronized with SharePoint, to make more efficient their collaboration in team management.

MS OneNote has been deployed for Pfizer to help drug discovery teams with collaboration. According the giant, first results are impressive in terms of productivity. OneNote is a kind of project notebook where researchers record and share notes and documents within an intuitive and simple-to-use interface. It is of course completely integrated with Office tools and synchronized with famous document libraries of SharePoint Server, which stays as the central repository. OneNote is now one of the 3 pilars of the KM system at Pfizer (2 others are Newsgator to collect info and Wiki to capitalize internal knowledge). End-users indicated that they feel to save 45 minutes a week with this new solution, which has a significant impact in company revenue. Have been reported also a decrease of emails exchange as well the volume of files stored on servers. Teams are shifting to a “culture of knowledge sharing”, the Holy Grail of KM workers, concluded a manager.

Written by hbasset

March 30, 2010 at 7:44 pm