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What Physicians want from Pharma industry is D.I.G.I.T.A.L.!!

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MedAdNews reports a study done by PTS:

Well, according to the researchers at PTS, what physicians want is digital. On page four, the authors list ten key takeaways from their physician survey; of these, five are related to digital and another is an outcropping of the digital revolution. To wit:

2. Want more use of iPads in detailing

3. Want more electronic access to materials and representatives

4. Want less mailed print materials

7. Want  more HCP-focused Websites

8. 88% now own smartphones (vs. 70% in 2010), and 54% use iPads (or other tablets) in daily work

9. Doctors communicate with patients primarily via phone (70%), email (66%), and mail (46%) (…)

Field representatives are increasingly using iPads as their eVisual aid platform in their conversations with physicians. iPads are a clear hit with doctors; 82% of survey respondents want to see “more” or “significantly more” use of iPads or other tablets by representatives calling on their practices. (…)

Read further:

Slatko, Joshua. What physicians want? It’s spelled D-I-G-I-T-A-L. MedAdNews, April 2012. Available from: http://pharmalive.com/magazines/medad/view.cfm?articleID=11171 [Accessed 26th April 2012]

The original report: http://www.touchpointsolutions.com/whitepapers/wp-WhatPhysWant.html

Written by hbasset

April 26, 2012 at 6:57 pm

Posted in Pharmaceutical Industry

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eHealth: patients are changing, but not (yet) the Physicians

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Patients, be patient!, Mark Senak recommends.

” I can attach a cuff to my i-Pad which will then also take my blood pressure on my i-Pad and plot it out along with my weight in either chart or graph form by date and available for my physician. The problem is that my physician then hand enters the readings into my chart with a pen and paper. (…)

Patients are changing.  They are accessing medical information differently, they are storing it differently and they are consuming it more voraciously.  This access to medical information and tools means that many patients are more medically conversant and knowledgeable than the patient of just five years ago.  Medical literacy is likely on the rise.

It also changes the way physician and patient communicate.  Five years ago, I never would have considered the need for email between my physician and myself, thinking it impractical.  Today, I think a physician needs to have some portal of access for the exchange of data and information. (…)

The use of e-tools has become so ubiquitous, many physicians may not be aware the extent to which the patient experience is being changed.”

Senak, Mark. Patience Patients – Are e-Patients Waiting for e-Docs? Eye on FDA, 25th of January, 2012.
http://www.eyeonfda.com/eye_on_fda/2012/01/patience-patients-are-e-patients-waiting-for-e-docs.html

 

 

Written by hbasset

January 27, 2012 at 5:45 pm

Posted in Uncategorized

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Physicians still love Pharma rep visits

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Paris, December 5, 2011 – Press release

Cegedim Strategic Data (CSD), leading provider of integrated healthcare market research, has released audited marketing figures on physicians’ perception of sales representative calls.

The analysis was conducted through CSD’s detailing audit according to a continuous diary-based methodology in over 30 countries and showed that overall 93.8% of physicians worldwide, both GPs and specialists, find sales representative calls useful and of value to their practice, …

 

 

 

https://www.cegedimstrategicdata.com/Press/Documents/CSD_PhysiciansPerceptionofRepCallsWorldwide_eng.pdf


Written by hbasset

December 13, 2011 at 5:34 pm

Posted in Pharmaceutical Industry

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65% of american physicians have used SM for their professional practice

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QuantiaMD and Care Continuum Alliance Study Explores the Role of Social Media in Improving Patient Care

  • Physicians are highly engaged with social media for both personal and professional use
  • Nearly 90% of physicians use at least one social media site for personal use
  • while over 65% have used at least one to support their professional practice
  • Physicians see promise in online physician and patient communities for improving patient care, but are struggling with the associated challenges
  • Over 20% of respondents are “Connected Clinicians” who use two or more social media sites for both personal and professional use
  • Only 11% of study participants were familiar with online patient communities, but of those with a familiarity, an impressive two-thirds believe these communities have a positive effect on patients
  • Almost 40% of these physicians say they already recommend these communities to their patients and another 40% would consider recommending them, suggesting a growing acceptance by the medical community
  • Nearly 30% of clinicians access online physician communities

Source: PharmaLive, Online on 12th of September 2011.
http://pharmalive.com/news/index.cfm?articleid=801997&categoryid=43


Written by hbasset

September 12, 2011 at 4:31 pm

Posted in Web 3.0

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Social Media & Physicians: high adoption in BRIC regions

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 Manhattan Research has released the findings of a study according to which physicians in the BRIC region – Russia and India in particular – are incorporating social networks and online communities into their professional resource mix. This trend is likely due in part to user-generated content from peers filling a gap in the availability of online clinical resources in some of these high growth pharma markets. 

Taking the Pulse BRIC is a market research and advisory service focused on how physicians in Brazil, Russia, India and China (BRIC) use digital media and technology for professional purposes and to obtain information and services from pharma.

Among physicians who are already online for professional purposes in Russia and India, more than half have used a social network or online community for a professional reason in the past year. Adoption is more moderate in China and Brazil.

However, physicians in these countries are stronger users of social networking for their work and learning than those in more mature pharma markets such as Canada and Japan.

The study further noted that in addition to filling a vacuum created by the absence of local independent medical publishers, professional communities and social networks allow physicians to connect to their peers in these geographically expansive markets.

Read the Study at :
http://manhattanresearch.com/News-and-Events/Press-Releases/bric-digital-physicians-social-media

Written by hbasset

June 1, 2011 at 4:52 pm

Challenges of Social Media on Private life of Physicians

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With ubiquitous social media sites like Facebook and Twitter blurring private and professional lines, there is an increasing need for physicians to create a healthy distance between their work and home online identities.

Writing for the Annals of Internal Medicine‘s April 19 Ideas and Opinions section, physicians Arash Mostaghimi, MD, MPA and Bradley H. Crotty, MD call attention to the challenges created by the expanded use of Internet tools by physicians to reach patients at work, while simultaneously using the same tools to keep in touch with friends and family in their personal lives.

This online presence presents a host of challenges for physicians including the demand to “proactively review and maintain their digital lives,” and also the need to create boundaries that both protect the doctor-patient relationship and help prevent awkward moments such as fielding a friend request from a patient.

“We’re not suggesting that physicians should be prohibited from using social media sites. Doctors just need to be savvy regarding the content and tone of what they post online. People share information openly using social media, but posts intended for one audience may be embarrassing or inappropriate if seen by another,” said Mostaghimi.

Mostaghimi and Crotty recommend that institutions develop standards and educational materials to guide physicians and that physicians be both knowledgeable about social media and protective of their online presence. They advise physicians to regularly perform “electronic self-audits” of their online identity and create “dual citizenship” with a distinct professional profile intended to come up early on a search engine query.

Social Media Makes It Harder For Doctors To Maintain Professionalism. Medical News Today, Posted on 19th of April 2011.
http://www.medicalnewstoday.com/articles/222801.php


Written by hbasset

April 20, 2011 at 8:06 pm

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Physicians: getting started with social media

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As more consumers turn to social media platforms to look up health issues, some experts say health care providers could use such tools to ensure their patients obtain accurate information.
Some physicians are hesitant to use social media platforms because of concerns that online postings could violate privacy and security regulations.
Experts recommend:
  • that physicians “use the same ethics and confidentiality online that you use in real life.”
  •  that physicians try blogging about medical subjects as a way to get started in the social media sphere
  • that doctors use Twitter to follow health-related topics
  • that health care providers should consider establishing Facebook pages
iHeallthBeat. Experts Offer Strategies To Help Physicians Get Started in Social Media. Online, 5th of April 2011
http://www.ihealthbeat.org/articles/2011/4/5/experts-offer-strategies-to-help-physicians-get-started-in-social-media.aspx#ixzz1IgGUyedt

Written by hbasset

April 5, 2011 at 8:03 pm