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Posts Tagged ‘Social Media

IFTTT: a wonderful tool to optimize your social presence

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A review by Information Today Europe:

IFTTT (also known as “If This Then That”) is a free web service accessible via It allows users with an account to connect over 50 online and messaging services (channels) and automatically feed information and data between those channels. It can be an extremely useful tool for:

  • Drawing information together from a variety of resources
  • Sharing information across different networks
  • Managing information flows
  • Extending your reach and spreading your message
  • Backing up and archiving information and files
  • Creating timely alerts
  • Doing this all as quickly and easily as possible and in one place

Broadly speaking many of the channels can be broken down the following types (examples given):

  • Social networks (Twitter, Facebook, LinkedIn)
  • Bookmarking sites (Delicious, Pinboard)
  • Image sharing sites (Flickr, Instagram)
  • Blogging services (Blogger, WordPress)
  • Video and audio sharing websites (Youtube, Vimeo, Soundcloud)
  • File storage services (Dropbox, Google Drive)
  • Document collaboration services (Google Drive, Evernote)
  • RSS feeds
  • Email and messaging services (Gmail, SMS)

Read more on:

Green, Gary. Using IFTTT to connect and spread your message. Info Today Europe, online on December 21, 2012. Available from:


Written by hbasset

January 16, 2013 at 9:38 pm

Posted in Web 2.0

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Social Health Activists distrust Big Pharma

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According a recent study, patient communities have a negative view of social efforts by the pharma industry:

The increasingly important use of social media by the pharmaceutical industry is not only controversial, but hard to gauge. Although anxious about regulatory scrutiny, drugmakers are trying to reach more patients all the time. But the results are, not surprisingly, spotty. A recent survey found that 47 percent of so-called health activists – people who regularly participate in online health communities – have a negative view of pharma. (…)

We have “heard a consistent refrain: communities want companies to contribute critical information – and to help correct misinformation – in social media. (…)

The article says also that pharma companies remain skepticals about the real social media impact:

  • More than 80 percent of 61 drug and device makers, healthcare agencies, technology companies and so-called thoughts leaders believe the lack of guidance from the agency has limited the ability to attempt innovative programs in social media. In fact, almost half of respondents say the legal and regulatory risks of using social medica (dixit) outweigh the benefits of participation
  • The median budget allocation to digital, out of the total marketing budget, this year is 15 percent, with a 20 percent median expected in 2013. The biggest budget increase is expected for content for tablets and smartphones, and social media initiatives for consumers
  • drug and device makers are more optimistic about mobile than social media

Silverman, Ed. Which Social Media groups distrust Pharma? Pharmalot, 6th of November 2012. Available from:

Written by hbasset

November 7, 2012 at 9:51 pm

Young scientists: social media to boots your career

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New channels for your science communication :

These nice advises are especially addressed to young scientists
Social media for your career:

Personal branding: your own website

Blogs and Twitter:

How to “google” your article?

Written by hbasset

October 31, 2012 at 4:34 pm

Posted in Science 2.0

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Social Media : first, find out where the fish are

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How to choose
There are a few factors to consider, but one of the most important is the localisation of your audience. Social media segmentation is a very significant variable, for example a recent study has identified that, among those who engage with social channels, 28.1% of those under the age of 24 use Twitter, but just 10.4% of them are on LinkedIn. The bottom line is, before deciding where to go fishing, find out where the fish are.

Raimo, Francesco. How to chose your social media platform. PMLive, 23th of October 2012. Available from :

Written by hbasset

October 24, 2012 at 4:49 pm

Posted in Pharmaceutical Industry

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Is Eli Lilly the Social Media leader for Pharma?

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For PharmaLot, Eli Lilly runs all the SM fronts:

If you’re following any pharma companies on Twitter, it’s apparent that Eli Lilly is one of the most active. The company launched its blog,LillyPAD, two years ago; the blog, the Facebook page of the same name, and the Twitter feed from the blog focus on public policies about health care and pharmaceuticals. Additionally, Lilly has a Facebook page and Twitter account for the Campaign for Modern Medicine, which is a Lilly-owned lobbying group, as well as for its annual Lilly Oncology on Canvas art exhibition. The company runs a YouTube page, Lilly for Better Health, featuring videos about Lilly’s research and philanthropic work, and a blog and Twitter feed regarding open innovation research concepts. (…)

However, when it comes to patients, Lilly would like to communicate about specific diseases and some of their own drugs. The Indianapolis-based company recently drafted social media guidelines in hope of expanding its use of social media to more company employees without violating drug promotion regulations. The company would also like to share information with investors about its corporate finances or with various stakeholders about issues of corporate responsibility.

Presently, Lilly bars employees from talking about company business matters on social media, but the company is gearing up for the training to get more workers talking about Lilly in the future.

Read the full article on:

Silverman, Ed. Lilly and social media, PharmaLot, 14th of September 2012, Available from:


Written by hbasset

September 22, 2012 at 12:22 pm

74% of Pharma companies have adopted Social Media…

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.. but could do it better… According a study by Cognizant.

For the pharmaceutical industry, social media can bridge the gap between companies and drug end users. As a direct consequence, approximately 74% of pharmaceutical companies have adopted social media platforms (… ). However, social media is only one key component in a communication strategy, and not a complete replacement. The level of adoption and maturity in implementation of social media is relatively low and inadequate in the pharmaceutical industry because of various factors. In particular, the regulatory environment in which the industry operates is a challenge. (…)

The article mentions different innovative ways to use this new channel.

  • Boehringer Ingelheim: The company’s Twitter feed is filled with articles and retweets about more than just prescription drugs with some high profile celebrity tweeters, such as Lance Armstrong and Stephen Fry. The content ranges from studies, articles, blogs and video interviews on YouTube promoted in twitter
  • Johnson and Johnson has created an active social presence that utilises a blog focused on stories of employees, wellness information, and corporate content. The blog contains robust content and is supplemented with YouTube and Facebook pages on corporate social responsibility initiatives and its involvement in social causes

Read the full story at:

Bhaskar Sambasivan. Is Pharma Getting the Best out of Social Media? Pharmaceutical technology Europe, 1 June 2012. Available from: [Accessed 13 June 2012]

The complete study at:

Written by hbasset

June 14, 2012 at 5:07 pm

QUOTE: patient-doctor relationship and social media

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“… despite the advent of social media tools and accessible mobile communications devices, the patient-doctor relationship has changed little

Peter DeVries of the Department of Finance, Accounting, and CIS, at the University of Houston – Downtown

Reported by:

Can Social Media Solve The US Healthcare Crisis? Medical News Today, 13th of May 2012. Available from:

Written by hbasset

May 16, 2012 at 4:53 pm

Posted in Uncategorized

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