Real-time semantic analysis and deep-web monitoring

New release for Digimind to accompany social media monitoring:

http://www.digimind.com/news/products/696-digimind-launches-digimind-9-%E2%80%93-next-generation-competitive-intelligence-for-smarter-decision-making.htm

 

 

Social media adoption by the US elite industry

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations.

The new study compares adoption of social media among the 2010 Inc. 500 with previous years. The Inc. 500 is a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.

Findings:

• Social networking: 87% of respondents are very familiar with FaceBook and 49% say it is the single most effective social networking platform they use. 71% are familiar with Twitter
• Blogging: 50% of the 2010 Inc. 500 has a corporate blog.  There is a strong propensity to engage consumers through accepting and replying to comments and providing a vehicle for subscriptions
• 56% reported social media was “very important” to their business/marketing strategy.   Social media is not only used for communication between business and consumers, but for communicating with vendors and partners as well
•  57% report using search engines and social networking sites to recruit and evaluate potential employees
• 70% of companies are monitoring their companies names or brands in social media

 

Ganim Barnes, Nora. The 2010 Inc. 500 Update:  Most Blog, Friend And Tweet But Some Industries Still Shun Social Media. Center for Marketing Research: Online, January 2011.
http://www1.umassd.edu/cmr/studiesresearch/2010inc500.cfm

Social media: influencers identification & monitoring solutions

A great list of 10 discovery tools to identify influencers is provided by Jason Falls in his blog:
Falls, Jason. The landscape: SME’s list of influencer identification tools. Social Media Explorer: Online, 10th of January 2011.
http://www.socialmediaexplorer.com/online-public-relations/influencer-identification-tools

and http://wiki.kenburbary.com/ gives an impressive list of 150 current solutions to monitor social media…

WatchThatPage!

Of free tools, this one could help you to monitor your favorite web sites.

www.watchthatpage.com is a free web-based crawler to install an automatic watch of basic websites…

It will be useful if you don’t have a RSS reader to get automatic feeds, if you prefer emails instead of feeds, if you favorite web site doesn’t provide with RSS subscriptions, etc.

My first tests showed that the service is relevant for basic pages.

Be careful: this kind of free service doesn’t replace professionnal solutions like www.kbcrawl.com, www.copernic.com if you have to monitor complex sources, secured pages, web sites with captchas, etc.

Here below the commercial presentation of watchthatpage:

WatchThatPage is a service that enables you to automatically collect new information from your favorite pages on the Internet. You select which pages to monitor, and WatchThatPage will find which pages have changed, and collect all the new content for you. The new information is presented to you in an email and/or a personal web page. You can specify when the changes will be collected, so they are fresh when you want to read them